Not long after, the company unleashed a marketing campaign to persuade customers to purchase PCs. Intel immediately went on the offensive, releasing in-house benchmarks showing areas where its chips supposedly outperform the M1. It didn't take long to learn that the divorce was a nasty one. The debut of Apple's first computer chips marked the beginning of the end of a 14-year collaboration between Apple and Intel. A year later, Apple revealed the MacBook Air and MacBook Pro with M1 chips, or Apple's custom ARM-based silicon. Things reached a boiling point in early 2019 when Tim Cook blamed Intel chip shortages for declining Mac sales.
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